A powerful new sampling format
We've developed a highly effective format: vacation rental sampling in Vienna and across Austria. Selected products are placed directly in holiday accommodations and used by guests during their stay.
The unique advantage: guests are in a relaxed, positive vacation environment, stay multiple days, and often use the products together in groups or families (up to 6 people per unit). This creates an intense, authentic product experience that classic sampling formats cannot match.
What's included in every campaign
Premium placement
Placement of your products in selected vacation rentals in Vienna & Austria
Target group filterable
Mainly guests from Austria & Germany – on request only DE or only AT customers
Flyer / print insert
Print or info materials about your brand or product included
Newsletter mention
Mention in our newsletter to over 2,000 local contacts
1 social media post
One post via our official social media channels
Optional UGC content
On request, additional UGC content by creators from Austria
Filter your target audience
You decide which guests should experience your products. We filter our vacation rentals by booking origin.
- German guests only
- Austrian guests only
- Mix DE & AT (default)
- Families, couples or groups
- Vienna or all of Austria
Why vacation rental sampling works
Vacation mindset
Guests are relaxed, open and willing to try new things – the perfect setting for a positive brand experience.
Multi-day usage
Unlike street sampling, your product is used over several days – not just briefly tried.
Group effect
Up to 6 people per unit – families & friends talk about your product and recommend it.
Authentic experience
Real life situation instead of ad context – this builds genuine brand trust.
DE/AT reach
You reach guests who can repurchase at home in Germany or Austria.
Multiple touchpoints
Product + print + newsletter + social media = a complete brand funnel.
Which brands benefit most from Airbnb sampling?
Vacation rental sampling is ideal for brands aiming to build trust and drive repeat purchases in the DACH region.
Beauty & Cosmetics
Shampoo, shower gel, body lotion, hand cream, sun care, sheet masks & anti-aging.
Food & Beverage
Snacks, coffee, tea, energy drinks, sweets, organic products, supplements.
Wellness & Health
Vitamins, supplements, oils, sports nutrition, CBD products, natural cosmetics.
Household & Cleaning
Detergent samples, cleaners, sustainable products, scented candles.
Fashion & Accessories
Socks, towels, small textiles, travel accessories, slippers.
Tech & Gadgets
Power banks, cables, travel adapters – perfect for frequent travelers.
Airbnb sampling vs. street sampling
Why vacation rental sampling significantly outperforms classic street sampling.
| Criterion | Airbnb sampling | Street sampling |
|---|---|---|
| Usage time | several days | a few seconds |
| Setting | vacation mood, relaxed | daily stress, in a hurry |
| Group effect | up to 6 people per unit | single person |
| DACH reach | DE + AT guests filterable | local only |
| Price per product | from €2.00 incl. flyer | €1.50–€3 handout only |
| UGC potential | video content possible | nearly impossible |
FAQ – Airbnb sampling in Vienna
What minimum quantity do I need?+
Minimum quantities depend on product type, campaign duration and target filter – we align them individually with you.
How long does a campaign run?+
Standard campaigns run 4–8 weeks. Longer placements (3–6 months) work best for impulse categories such as coffee, tea and cosmetics.
Do I get reporting?+
Yes. You get reporting incl. campaign photos, newsletter delivery, social media post link and — optionally — UGC content.
Can I target only Germany or only Austria?+
Yes. Choose German guests only, Austrian guests only, or a mix — filtered via booking origin.
Is UGC content available?+
Yes. Through our creator network in Austria we add video content for social ads or your website.
Which products do not fit?+
Bulky, refrigerated or perishable items and age-restricted products are handled individually.